morning because my back hurt so bad. the sleep number bed conforms to you. i wake up in the morning with no back pain. i can adjust it if i need to...if my back's a little more sore. and by the time i get up in the morning, i feel great! if you have back pain, toss and turn at night or wake up tired with no energy, the sleep number bed could be your solution. the sleep number bed's secret is it's air chambers which provide ideal support and put you in control of the firmness. and the bed is perfect for couples because each side adjusts independently to their unique sleep number. here's what clinical research has found: ® 93% of participants experienced back-pain relief. ® 90% reported reduced aches and pains. ® 87% fell asleep faster and enjoyed more deep sleep. for study summaries, call this number now. we'll include a free dvd and brochure about the sleep number bed including prices, and models plus a free $50 savings card. and how about this?